Mayakovsky co-founded with Osip Brik in 1923 the Dadaistic journal LEF , which published Pro Eto.
Envelope for Vladimir Mayakovsky’s poem ”Pro eto” (Darüber / That’s what - About this)
Collection Museum Moscow House of Photography / Multimedia Art Museum, Moscow
© A. Rodchenko – W. Stepanova Archive
© Museum Moscow House of Photography
“Pro Eto - That’s What” is a long love poem detailing the pain and suffering inflicted on the poet by his lover and her final rejection of him. But as well as being an agonising parable of separation and betrayal, it is also a political work, highly critical of Lenin’s reforms of Soviet Socialism. The publication of “That’s What” is something of a landmark for not only is this the first time that this seminal work has appeared in its entirety in translation, but it is illustrated with the 12 inspired photomontages that Rodchenko designed to interleave and illuminate the text, illustrations which inaugurate a world of new possibilities in combining verbal and visual forms of expression and which are reproduced in colour (as originally conceived) for the first time”.
Mayakovsky dedicated his love poem “Pro eto” (About This), issued with Lilya Brick’s portrait by Aleksandr Rodchenko on the book cover.
see also : photocollage (MoMA)